Vinci
A modular brand and web for a VR education company.
Vinci's evolution as a comapny was reflected with a morphing box-based layout.
Services
Brand Identity
UI Design
Website Development
Credits
Art Direction: Tino Chow, Giant Shoulders
UX Strategy: Brett Johnson, Newell Circle
Copywriting: Brett Johnson, Newell Circle
Producer: Nicole Eckerson, Giant Shoulders
Imagery: Courtesy of Vinci VR
Vinci is a startup that transforms education through VR technology. As they have grown and matured as a company, their natural progression was to pivot more towards student audiences from middle school to adults in the workforce. To reflect this new focus and internal shift, a sleek, modern visual identity was developed featuring a modular block-based layout that reflects their adaptable and cutting-edge approach.
The design integrates morphing box graphics and pulsing pattern animations with crisp imagery of scenes from their VR education experiences. By embracing a dynamic and modular layout, the website and overall brand reflects the immersive experience of their VR education modules.
