A modular web and brand refresh for Route Werks.

Route Werks creates modular, high-quality bicycle accessories. They wanted their digital expression to reflect the precision, adaptability and attention to detail that they bring to their product design. Through a comprehensive brand refresh and refinement, the result was a modern, grid-based brand refresh and website design that echoed their iconic checkerboard logo.

The modularity of their product system was reflected through a website layout that felt detailed and precise. By bringing zoomed-in product illustrations to the forefront, the detail-oriented nature of their studio was woven throughout the brand's refreshed identity. This modern, cohesive identity not only aligns with Route Werks' but also enhances their connection with outdoor enthusiasts, ensuring that every interaction with the brand reflects their commitment to quality and functionality.