Newell Circle
Crafting a nostalgic and distinctive identity for Newell Circle.
Named after the street that the founder grew up on, Newell Circle took inspiration from more retro illustration styles.
Services
Brand Identity
Illustration
Newell Circle creates digital marketing subscriptions for small and mid-sized businesses. Because Newell Circle was named after the street that the founder grew up on, we took inspiration from the theme of childhood nostalgia and vintage-style patches and typography. The logo highlighted retro-style typography paired with a boy riding a bicycle.
