Prodct
An adventurous rebrand for consultants working with medtech.
To reflect the out-of-the-box approach that Prodct has with their clients, their brand took on a dynamic and layered grid-based visual language.
Services
Brand Identity
Website Design
Illustration
Credits
Completed while in-house at Giant Shoulders
Art Direction by Tino Chow
Strategy by Tino Chow & Hattie Ninteau
Project Management by Iraci Debritto
Photography by Hawke Photography
Prodct is Prodct is a bespoke medtech consulting collective that helps early stage startups develop innovative medical devices. Up until recently, Prodct had exclusively found work via word-of-mouth, but they decided they wanted an authentic visual identity to better represent their mission. Prodct’s founders, Devon and Christie, have a people-centered, heart-forward approach to their work. They prefer to talk through strategy with clients while on hikes, at breweries or gathered around a bonfire. To capture Prodct’s ethos we drew on themes of trails, hiking and topographical maps.
To create a sense of warmth and authenticity, the website is full of playful shapes and patterns to capture Prodct’s sincere, informal personality. With photographs of their clients as the primary focus of the visuals, there are collages of overlapping shapes and topography in every corner. The brand is made up of bold colors and patterns, with a friendly font to tie it all together. Photos of Prodct’s founders and their clients are a major feature of the brand itself. Prodct puts people first and their branding reflects that.
