Designing a whimsical brand identity for Tiny Kitchen.

Tiny Kitchen is a baker based in Brooklyn with a knack for beautifully decorated cakes and pastries. The prompt was to capture the quirky charm and culinary creativity of the NYC food scene by making something that felt wiggly, hand-drawn, and tiny. The logo featured Paul, the founder's little pet rabbit, whisk in paw. A colorful palette of hues was inspired by the natural ingredients that go into the pastries and desserts, and paired with textured and hand-drawn fonts, the overall brand felt as warm as a freshly baked pie.